Monthly Archives: September 2018

How To Manage A Catering Business Real Life Skills For Success

You have a dream of starting and managing your own catering company. You have the drive and a flair for cooking delicious food that is to die for! Now you are doing research about how to run a catering business and you are thinking about if you really have what it takes to manage your own catering business.
As a small business owner, you will have more responsibility and work longer hours than you did as an employee. It’s almost impossible to truly separate your personal life from you business life. Running a small business is a lot of hard work and far more than just a full time job — it’s a lifestyle.
One part of your job will be getting clients and then the second aspect is preparing for and managing the catering job itself. Once the job is booked, there are a lot of details and organizational skills required in order to complete any catered event.
First you will need to get the event basics from your client: What type of event is it? How many people are expected? How formal or casual is the meal? Does the client have a theme in mind and know exactly what type of food they would like to have served? If not, you will be expected provide appropriate menu suggestions based on the event and the client’s budget.
For larger or more formal events, clients usually request a “tasting” to sample the items from the proposed menu. The client is expecting to not only sample the food, but to see the caterer’s presentation skills.
If you and your client are in agreement about the menu, this will be a wonderful experience for both of you. However, some times the food or menu does not match the client’s expectations or perhaps the client has simply changed their mind. Either way, having a few alternative suggestions is always a great idea, plus your client will feel secure in both your abilities as a caterer and the success of her event.
The number of people attending and the formality of an event will help you determine the amount of catering staff will be required for the event. Many catering companies use freelance staff, so it is a good idea to have a list of recommended people you are comfortable working with that you also know are professional and reliable.
For many people, when they think about how to run a catering business, they focus on the food preparation and cooking responsibilities. In fact, many people start catering businesses simply because they love to cook and do not mind doing all the cooking themselves.
As your business grows and you book larger events or multiple events in a short period of time, it is definitely much better to hire additional cooks and also servers who you have trained to make sure the level of serve offered meets your standards.
In addition to meeting with clients, food preparation and staffing, there are a few other details ever caterer must take into consideration. For example, how will you transport the food and equipment to event? Is you current vehicle large enough to handle the job or will you need to consider alternatives?
Prior to the event, you will need to order the ingredients, cooking and serving utensils. The amount of time required to shop for and prepare the food needs to be taken into consideration and you will need to create a schedule to properly manage all of these details. Most caterers are also responsible for at least minimal cleaning after an event, so keep this in mind when deciding upon your staffing requirements.
Now you have a better idea about how to run a catering business. Running a catering business is not difficult, but it does excellent organizational skills and a realistic time line for each event. Creating and managing your own catering business will give you amply opportunity to be both creative and a strong entrepreneurial manager.

Affiliate Marketing Business Compensation Methods

There are several compensation methods an affiliate marketing business can choose to employ. Currently, the cost per share (CPS) or revenue sharing method is being used by about 80 percent of affiliate marketing businesses. Next to CPS, the cost per action scheme is most popular with 19% of affiliating entities using it. The rest utilize other methods such as cost per click (CPC) or cost per mille (CPM).

Diminished Compensation Methods
Though less than one percent of the affiliate marketing industry implements cost per click, it is the most commonly used approach in the sectors of paid search and display advertising.

Cost per mille is considered the easiest and most profitable of the cost per click techniques because a visitor who visits an advertising made available by a publisher in his website is enough to earn that publisher his commissions. Pay per click is the evolved form of cost per mille. In pay per click, one extra step is added to the cost per mille system. That extra step is that visitors must first click the advertisements on a publishers site before he earns any commissions. Having people visit his site alone will earn him nothing.

Cost per click methods were comprehensively being used in the early periods of the expansion of affiliate marketing business. But such use has greatly diminished over the decades as more and more fraudulent clicking activities were reported. Such issues are just the same of the issues troubling the search engines of today. Contextual advertising programs like Google AdSense are not taken into account in the statistic pertaining to diminished use of cost per click, as it is undecided if contextual advertising can be regarded as affiliate marketing.

Performance Marketing
Cost per mille completely exposes the advertiser to risk and total loss because a publisher will tend to focus his full attention only at getting people visit his site and no longer cares whether their visit at the site becomes enough to make them consider making a purchase or convert them into customers. This is because the publisher has already earned his commission after the visitor has gone to his site.

Cost per action or cost per sale methods are considered the ultimate reengineered from of cost per mille in the sense that more actions are required to be completed by visitors before they earn the publisher commissions. The most common prerequisite for commissions is the publisher website must be able to convert the visitor into a customer. The publisher then is forced to focus on conversion rather than on just getting people visit his site. The risk and loss therefore is being shared by both the affiliate and the advertiser.

Performance marketing enterprise has become an alternate name for an affiliate marketing business because of how the sales employees or associates are normally being compensated. Such employees often receive performance bonuses whenever they exceed their quotas to motivate them to give their all. The bonus is additional compensation, added to the fixed per sale commission they receive. Affiliates are often paid in similar ways to that of a fully commission based internal sales department though associates are not in any way directly employed by the affiliate marketing business they advertise products and services for.

Affiliates however cannot be totally described as an extension of the affiliate marketing business sales work force because they provide very little or absolutely no influence to the visitors they convert or try to convert into clients because they direct traffic straight to the advertisers sales website. The in-house sales team, on the other hand, exercises control and influence over the prospects until the deal is closed or the relative product or service purchased.

Join the highly profitable and reliable 4StepstoSuccess Action Plan now. The only affiliate marketing business rated 5 Stars by the United Chambers of Commerce, celebrity endorsed by Al Roker Jr. and backed by the premier BPO Company in the Philippines CallComInc BPO.

How To Use Benchmarking With Balanced Scorecard For Your Business

Business benchmarking is the process wherein you determine which company is the best, the one that sets the standard and identify the standard. Basically, you compare your own processes and the metrics that you use with your competitors. However, benchmarking is not only about concentrating on your rivals. You will actually take a look at the wide industry itself and compare it with the other industries. That is certainly a difficult thing to do and being tasked to do so means that you have to take a look at a wide variety of dimensions including quality, time and price. When you benchmark, you will be able to do things better, quicker and much more cost effective. In this case, business benchmarking is a crucial process for organizations. Even though it is tricky and complex, you can simplify the whole procedure by means of benchmarking with balanced scorecard.
The balanced scorecard is known for being one of the most versatile business tools ever invented. You can measure the efficiency and the performance of the most important factors that affect and may affect the success of your business. Using key performance indicators, you can create performance based management and use that system to monitor the efficacy of various processes. The BSC takes on the customer, the internal processes, staff efficiency and growth and not only the financial capabilities of your company.
Now, how do you use benchmarking with balanced scorecard? The answer here is simple: you will need your company data and use them to compare against your toughest rivals in the industry. Thus, you will have to measure your products, services and practices that are similar with the top firms in the world. This will allow you to determine the reasons as to why those companies are seen as progressive and productive. Knowing such elements and details will also enable you to incorporate your present knowledge about how to run the company better.
Those enterprises that are considered at the top of their game know what they are doing. This is why you also have to know yours. In this case, you have to be fully aware about the standards so that you can compare yourself against them.
Benchmarking with balanced scorecard lets you compare and evaluate your business against the other firms so that you can improve the situation of your business. You can use the information that you have obtained to enhance not only on your profitability but also in attracting new customers, retaining them and in meeting their expectations. In addition, you can also help your staff acquire more knowledge and develop their skills in selling products or performing their jobs. In this case, you are able to manage your company better through the benchmarking with balanced scorecard.
One of the useful things about benchmarking with balanced scorecard is that this permits you to effectively reduce time and expenditures without sacrificing the quality of the project or the product. Lastly, this whole process can aid in making the right decisions. Exploiting the data obtained from the tool, you can determine the right choices and avoid errors in judgment.

Ways To Grow Or Expand Your Business

In these tough economic times, it is more important to look at different ways in which you can grow business wisely. This can be done in a variety of different ways. In growing your business effectively, it will be important to look at several different aspects of your existing business. Are you financially sound to take on this new project? Have you sought out the perfect location? Do you have a plan of action in place? All of these questions are integral in assuring that your business will be a success. Lets go into a little bit more detail on the ten best ways to grow your business.
The first step is to know your market. If you are looking at growing your business and possibly adding other locations, it will be important to know who you are catering to. Make sure that the products or services that you are offering will be adequate for the needs of the consumer.
Second is to know what your financial availability is. Often, the business owner may have the right intentions, but it may not be feasible for the moment to grow or expand the current business. There is the possibility that waiting and planning will actually be in your best interests.
Third, you will need to make sure that your employee needs are covered. Can the existing staff accommodate an increase in work? Will you need to hire more staff? Have you trained the existing staff to take leadership roles if need be? These are all answers in which only you can provide.
Fourth is to know whether your location will suffice for the growth. Will you need to add a location? Would it be better to buy or lease a larger location or should you add on to the existing location?
The fifth best way to grow or expand your business is to make sure that your support staff is in place. You will need people who are organised and professional in order to build the base on which you can make your business a success.
Sixthly, you need to keep up to date with all your financial obligations and ensure that they are all being dealt with and upheld in a professional and timely manner.
The seventh item would be to look at your procedures and if need be create a new organizational structure. This can be done through joint ventures, mergers, and acquisitions which can help grow and diversify your business. Eighth
The eighth way to improve your business is to analyze all aspects of your business, products, suppliers, clients, areas, etc. Try to phase out any areas that are not making a profit and incorporate more of the successful areas into your business.
Ninth is to look at the value of your company as a whole and try to increase its market share and diversify your client base and increase in areas that have been previously unexplored.
And last but certainly not the least is your time! Do you have the time that it is going to take to make this happen? Often, during the expansion of business, the owner will find themselves devoting just as much or more time to the growth process.

Identifying Your Business Team Member's Personality Colors

Being a business team leader can be a very daunting task. Almost always you will find that your team consists of very diverse individuals. As a team leader it is your responsibility to motivate your team members towards a common goal. This can be very difficult when your team members each have their very own strengths, weaknesses and conflicts. In this article we will discuss how to recognize the four main personality types by color so that you can better understand the needs of your team members on an individual basis.
As a leader you will quickly notice how well your team works together once you have identified the individual strengths of each team member. Also, by recognizing each individual’s strengths you will know which task they will naturally excel in. This will lead to better delegation on your part which will ultimately build a stronger, more efficient, stream lined team. You will also find that you are able to communicate better once you recognize each team member’s needs, work ethics and values. Your team members will notice the change in how you are leading them and in turn be even more motivated to reach their goals.
Below is a short overview of the four main personality colors Orange, Blue, Gold and Green. Each color will be listed with the working styles, personality types and values attributed to it.
The Orange personality works well with other people in a healthy team work environment encouraging competition and camaraderie. They are very creative and highly energetic and do well with action oriented tasks. They love having the freedom to use their skills and show off their abilities. An Orange personality does have a difficult time dealing with too much structure or management. They tend to feel blocked and have a difficult time functioning if they feel they are being micro-managed. Time consuming and prolonged administrative tasks can difficult for the Orange where they may feel impatient and bored.
The Blue personality is a very social type. They love making friends and having a strong social network is very important to them. This makes them very good at building relationships with clients, customers, coworkers and employers. The Blue personality can be very sensitive to conflicts or strong competition but will thrive in any positive, service orientated atmosphere.
The Gold personality is a very serious individual and is so with their work responsibilities. They like to be part of a successful and productive team where they can continually contribute. They love receiving rewards, incentives and positive recognition. The Gold personality tends to need a great deal of structure where time lines should be enforced and expectations made very clear. They look to their leaders for constant reassurance on how well they are doing.
A Green personality lacks in people skills. They love facts, data, research, and anything analytical. You will find that they are almost always seen as an expert in whatever interests them. Most of those interests will be complex systems, data analysis, statistics, or design. The Green personality’s weakness can be the lack of follow through and tend to be quite rude in some social scenes.
By recognizing the personality colors of each of your team members you will have the ability to meld your team into a well coordinated, unified group. Your leadership skills will shine as you delegate tasks to each team member according to their strengths and expertise. Remember, a well harmonized team is a team made for nothing but success.
Carrie Krishnek

Finding The Best 800 Service Provider For Your Business

Since toll free phone numbers have become an invaluable tool in business, it is of great importance that you can hire the services of a reputable 800 service provider to gain significant advantage in business. Being able to find a competent service provider will enable you to get the most out of your money. More importantly, this will allow you to achieve a better communication system.
The features and services offered by toll free service providers are almost identical with each other, although there would also be some features that can only be found in some toll free number service providers. The main difference between service providers is the communication cost that they charge and the maintenance fee needed to maintain the toll free number.
There are some service providers that charges per call while there are also others that bill you with a fixed monthly rate. The former way of billing does not only charge you per call but also bills per minute of that call. This would mean that you are already paying for even if the call is not connected yet, which is very disadvantageous for companies with limited budget. If their intended person is not able to respond to the calls at a quicker time, then the cost of the call will definitely be higher.
Paying for a flat monthly rate will enable you to manage your telecommunication costs more effectively. Communication charges of 800 service providers that charge a fixed rate will not change. It will always remain constant no matter how many times you utilize your communication system.
Even if you would receive more than double the incoming calls than that of your previous month, your telecommunication expense would still be the same. It also lets you prepare a fixed amount of money to pay for your telecommunication expense. Fixed monthly rates of toll free phone service providers would also allow you to pay in advance for the services that you will be getting.
The features and services offered by toll free number service providers should be your topmost priority when choosing one for your business. Auto attendant, business phone extension and call screening are just some of the most useful and beneficial telecommunication features and services. The auto attendant feature of 800 service providers will empower your business phone system to be accessible to customers, employees, business partners and supplies round the clock.
A round the clock communication system is possible with an automated attendant because it can perform its duties 24/7 without any breaks. Your telecommunication system will always be able to receive calls and messages no matter what time they are sent. Calls and messages that are made after office hours will be attended to by the auto attendant. Such a feature will eliminate the possibility of missing important business calls and messages.
The business phone extension feature will permit you to communicate with callers from outside of your office. These extensions can be assigned to your mobile phone and residence phone number to enable you to attend to callers when you are in the road or at home. A telecommunication feature like this will enable you to stay connected with your communication system.
The call screening feature supplied by toll free phone service providers will enable you to cut on your telecommunication expenses. Since a toll free number requires you to pay for all the incoming calls made to your company, a call that is not needed such a call from a telemarketer will cost you. In order to avoid of this problem, call screening are provided for you. Call screening supplies you with all the important information of the caller even before the call is connected.
Call screening then provides you with options such as answering, rejecting and forwarding the call. The information that you gain from call screening will enable you to distinguish business calls from unwanted ones. This feature of 800 service providers gives you the capability to permanently remove the problem of receiving unnecessary calls that are costly to your business.

Points To Start And Run A Satisfying Acupressure Business

Point 1
If you find your self in an argument with a client or possible client, consider if it positively matters if you are good. Most of the time you will have nothing to gain, however, a lot to loose. If you mediate that you need to win then just request yourself why you need to win and how much you positively have to gain, it may change your actions.
Point 2
By developing a mental state of always being helpful you will find that people are always contented to talk to you and will sense compelled to return favors and refer more business to you.
Point 3
Another considerable way to build up rapport with possible patrons in your Acupressure business is to perform a telephone survey. Even though people are not overjoyed being hard sold to over the phone you will find that they are more than overjoyed to give their opinion. Make sure its brief and that you assign a question to for contact information such as a mailing address and an email address. The essential thing here is to open a channel of communication, there is no more personal information required.
Point 4
It is considerable to remember that selling is an considerable portion of making a business successful. It does not matter how wonderful your Acupressure offering is, if people execute not know about it then you will not be successful.
Point 5
By having your own Acupressure business you can fabricate a different in this industry, there is no desist to the enjoyment that you can gain from being able to effect things your way.
Point 6
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Point 7
Remember that emotionally charged responses will seldom procure a suitable reaction. It is best just to sit back for a while so you can tranquil yourself and then respond with a meticulous response or perhaps nothing at all.
Point 8
Make sure that you take the high road with everything you attain in your business and public life. A successful sales stream is gained through trust and credibility. If people caress that you build underhanded actions then they will tend to worry about you using similar strategies with them. For example if they see you using pirate software then they will wonder what other laws you are bending to build more profit.
Point 9
If you need to commute an hour each day then you will be spending 10 or more hours just on travel. This is time that you could spend on being with your kids, going out for diner with your partner or socializing with friends and family. Remember time is the one thing in life that will definitely hurry out for you one day and no amount of money is going to halt that. If you are in the Acupressure business then lifestyle is more than likely an considerable thing for you, so don’t waste it in travelling.
Point 10
To have a successful business you need people… it takes a remarkable deal of emotional support and understanding from family and friends. You need people to talk to about ideas and strategies. No one can be pleased imprisoned with his or her own thoughts. Share the burden and the triumphs and you will soon regain plenty of support.
Point 11
Don’t forget that you don’t have to escape your business full time you can start off running it on weekends and nights from home/sub-leased section of a premise. Also more and more people are offering Acupressure in a mobile fashion where the provider goes to the clients home or office. A degree of safety needs to be considered when doing this, however it is an effective cost and scaling technique for Acupressure businesses.
Point 12
Find effective ways of collecting marketing information such as where people in your target market fade to exercise the services of a Acupressure business. This is useful as it can provide information about how they found out about the business.
Point 13
Your business plan while it is not a sales brochure should be an engaging document still need a level of entertainment. You should consume a collection of fonts, lettering styles, charts and images to enrich the document. If your plan is bland and dry like a university thesis then it will be difficult and tedious for people to read and understand.
Point 14
One of the biggest reasons why a Acupressure business can not succeed is that the owner is not doing anything for marketing. Pretty much any tactic will institute some inequity Its right that some are better than others, but if you spend all the time worrying about whether this one is going to work over that one then you are not getting your message out there. If no one knows you then no one will be able to utilize your Acupressure services.
Point 15
Try to derive a column at in a publication. Start off by sending in articles to various publications, then in time you could be offered a regular column. Try to stay with in publications that have high readership in your target market. Also remember that large publications have vast resources are less likely to be interested, however smaller publications such as community newspapers and special interest magazines will be more receptive to getting free content.
Point 16
Make sure that your Acupressure is entered in as many of the major free directories that you can. The internet has became the fresh depart to method over the Yellow Pages. People often see at online local directories to find the people that provide Acupressure offerings they require.
Point 17
Make sure that whenever you are out and about that you are well dressed and groomed. You can derive business at any time and if you are messy, poorly presented or without business cards, you will not be presenting an image of professionalism and creditability.
Point 18
Make sure that you not only have a plan for you business in your head but also write it down. Make sure that you work out how much time you have to spend to generate modern business. Make sure that you plan several weekly outcomes goals. Make a few longer term goals and at least one goal for the year.
Point 19
Make sure you leave your business cards at locations where your target market are likely to visit also pick places that they are inclined to remain around for a longer time. If you expect them to hang out at a particular caf or bar then try and acquire your cards there.

The Benefits Of Leasing A Printer For Your Business Instead Of Buying One

While increasing amounts of work are being done on computers and via email, the idea of the ‘paperless office’ has still not come to pass. All businesses need a printer as an essential part of their IT infrastructure, but a surprising number of businesses have not yet realised the benefits that leasing a printer can bring. Indeed, many small and medium enterprises are not even aware that leasing a printer is an option. So, what are the benefits of leasing a printer for businesses?
1) Reduced Capital Expenditure
The purchase of a new printer outright requires the spending of a significant sum of money – money that has to come from somewhere. It is either liquid cash that is no longer available for running costs or other purchases or requires a line of credit that could better be used for other requirements. Both of these options could be better used in other aspects of the business.
2) Enhanced Budget
A leasing option is in essence a one stop shop for a business’s printing needs. The business simply pays an agreed monthly fee for its printing infrastructure needs, allowing the cost to be spread out across the budget, with maintenance and replacement fees included in the price. This has important connotations for the next benefit.
3) No Surprise Expenditure
When a business owns its own printer it is responsible for repairing or replacing the printer should it wear out or malfunction. With a leasing option, these costs are covered in the price of the lease. A leasing option avoids a budget crunch when a printer needs to be replaced and removes the need to keep money in an emergency fund for printer expenses.
4) No Maintenance Worries
Money is not the only consideration – the time of a business and its employees is also valuable. Rather than having to organise printer replacement, maintenance or repairs themselves, a business with a leased printer can leave these activities to the leasing company, freeing up employee time for the core aspects of the business.
5) Avoidance of Obsolescence
Capital expenditure on a printer is basically a money-sink. IT infrastructure is constantly developing and hence a printer depreciates at a rapid pace. These factors reduce the benefit of having such an ‘asset’ on the company’s balance sheet.
6) Easy Upgrading
Should a business’s printing requirements change then those that own their own printers will need to write off their old hardware and make a new purchase. With a leasing option the business avoids such costly capital expenditure as they can simply renegotiate their lease with the supplying company. This is equally valuable in the case where printing requirements decrease, allowing the business to decrease the cost of their monthly lease without needing to purchase a whole new printer. This benefit is particularly advantageous to new or rapidly-growing businesses who may have quickly-changing requirements.
7) Removal of Disposal Worries
The responsibilities and worries associated with your IT infrastructure do not end when the printer has reached the end of its life. As with all IT hardware, the disposal of printers is covered by a plethora of rules and regulations. With a leasing option, this responsibility and its associated costs is removed from the business.
8) Increased Flexibility
With so many rapid and game-changing developments in printing technology and business practices occurring on a daily basis businesses need to be able to be flexible in their IT infrastructure. A printer lease increases this flexibility by requiring only a change in the lease rather than the purchase of new hardware by the company.

Defy Limits With An Online Business

The world is now becoming web-based, and almost everything are being mounted up on the World Wide Web. The Internet is now the way of the world. Are you on the right track? Are you ready for an Online Business?
Everything is now on the Internet. Banks are now e-banking, and more people are finding ways to earn money online. The world of marketing and commerce is not one to be left behind. With the Internet rising as the “information superhighway”, marketing and commerce have now transformed into e-marketing and e-commerce. If you have a business, then you should definitely be in with the trend. It’s the only way for your business to survive, especially in the future, as we expect the Internet to become even more powerful. It’s time to turn your business into an online business.
There is no need to consider this option long and hard. There are plenty of benefits you will get from an online business. The Internet will account for faster and hassle-free transactions, especially with e-banking. More than that, since the Internet crosses boundaries, your online business will be everywhere and anywhere in the world. If you decide to go international, you can even build a customer base from other countries as well. Another advantage of an online business is that your business will be on the Web at all times. You can even make money as you sleep! The best thing is that you can avail of all these benefits and more at a lesser cost than your overhead and operation expenses for your actual business. So are you ready to start your online business now?
Here are some tips to turn your business into an online business. The most typical thing that companies first do when they decide to go online is to create an online presence through a website. Since people now turn to the Internet as the primary source of information, it is also likely that customers will turn to the Internet to look for something they want to buy, or information about a certain product. An online presence will certainly enhance a company’s image. Setting up a company website is not as easy as it seems. It’s not just about coming up with a site and filling it with images and text. Setting up a company website is part of your corporate marketing. Your site should reflect your company’s image, and should be properly conceptualized. Before you create a company website, make sure to read up on the subject a bit more.
Another option is to create an online store, or an online extension of your business. If you are selling something, dedicate a page in your website where people can actually order your products online. This will certainly help generate more sales, since anyone who just happens to come across your site is already a potential customer.
Another way to turn your business into an online business is to advertise on the Web. Even if you don’t want to offer your products for sale online, there is no reason not to advertise them on the Web. There are a lot of promotional products available online. You can choose to display banner ads, which can range from static ads to animated ones. You can also choose to post pictures or videos of your products in online forums. The Internet is a world of opportunities, with no known boundaries. Make sure you exhaust the opportunities out there.
Aside from the more typical methods of turning your business into an online business, there are some methods that bank on more specific Internet-based trends. One of these trends that have further enlarged the opportunities for e-commerce is blogging. Blogging has a wide following of Internet users. Companies, instead of just setting up a formal company website can also create a blog where the products can be discussed in a less formal or indirect manner of selling. A business blog can also contain stories and interesting trivia, which can make readers more interested in the products the company is selling. A business blog is also an easy way to know what people think about your products. Since people can easily leave comments on the blog, you will get the pulse of the people and you will certainly pick up helpful tidbits of information from these comments.
One of the reasons why the Internet became very powerful is its ability to break barriers. This ability will certainly help your business become more successful once you turn it into an online business. Put your business up on the Web and defy limits now!

When To Use Embossing, Spot Uv And Foil Stamping On Business Cards

Business card enhancement features like spot UV, embossing, and foil stamping can truly help differentiate your business in the minds of your customers and clients. But which one is the best? Read on to find out.
Embossed Business Cards
Embossing is where certain elements of your business card are raised by virtue of them getting pushed through from the opposite side of the card. The effect is similar to a credit card, where the account number is raised on the front and recessed on the back.
Embossing works well for text or even a water seal type of logo effect, however it does have limitations.
For one, you do not want artwork in the embossed area; you want the embossed areas to be clear of artwork on both sides or else the artwork and embossing will become jumbled and will look awful.
Additionally, most printers are not able to precisely line up embossing with ink. The exact embossed areas could shift 1/16  1/8 during the production process. So for example, if your card has a black background, the embossed areas must be black as well. You would not be able to have, say, white text embossed because it is not feasible for the embossing to line up with the underlying white text perfectly every time.
If you want your business card enhancement feature to allow for color that is different from the cards background color, consider either spot UV or foil stamping.
Spot UV Business Cards
Spot UV is where specific areas of your card are treated with a glossy coating. This effect does not impact the underlying color, it only makes the treated areas slightly raised and shiny relative to the non-glossy business card stock.
Typically, spot UV does not have the same alignment problems as embossing. With todays technology, spot UV can be precisely lined up against any ink-based design element. So here, if you had a black background with white text, you could have the text treated with spot UV so that it is shiny, raised, and white.
Spot UV works only on non-glossy cardstock, as doing spot UV on glossy business cards will not create a visible effect (everything is already glossy). Silk business cards are the best option for spot UV, because they are non-glossy and extremely durable.
Foil Stamped Business Cards
Foil stamping is where specific parts of your card are coated with a layer of metallic foil. It is typically offered in gold, silver, green, red or blue.
The foil stamped areas are not limited to only the cards background color like embossing. However, although color can be utilized, you are limited to the foil colors offered by the printer.
Also, foil stamped business cards are usually subject to the same shifting that could occur with embossed business cards, so it is important not to have any artwork in the stamped areas.
Which One Should You Use?
Generally speaking, none of these enhancements are available on glossy business cards. All 3 are most effective on silk business cards, so if you plan on utilizing a silk cardstock, your options are wide open.
Of the 3 options discussed, embossing is typically the least preferred because of the aforementioned color and artwork limitations. Additionally, embossed business cards are usually the most expensive of the three.
Foil stamping is also relatively expensive, but at least this feature offers more color options. The downside is that the foil can sometimes flake, peel or appear blotchy. Additionally, foil stamped business cards tend to become worn at an accelerated rate as they get pulled in and out of a wallet.
Most often, spot UV business cards provide the best bang for your buck. This option is by far the least expensive of the three, offers the full gamut of color availability, and is not subject to the same flaws as foil and embossing.